Flora & Curl: natural care for the beauty of your curls

Anne-Marie MENDY @ May 24, 2025

At Colorful Black, we're committed to selecting the best brands to complement your curly, frizzy, or coily hair every day. Flora & Curl holds a special place among them.

For what ?

Because this British brand has managed to restore meaning and simplicity to natural hair care routines, with exceptional attention paid to formulation and sensory experience.

A visionary founder: Rose Ovensehi

Flora & Curl is, above all, the story of Rose Ovensehi, a young woman of Nigerian origin living in the United Kingdom. Tired of complex routines and incomprehensible ingredient lists, she decided to create her own hair care range, focused on simplicity, effectiveness, and respect for the nature of textured hair.

Its philosophy is clear: "less is more." Products formulated with plant-based ingredients, free of sulfates, silicones, and parabens, and above all, designed to meet the real needs of curly hair. The brand enjoyed dazzling success in England, then gradually conquered the American market, thanks in part to the power of social media and enthusiastic feedback from the community.

A clear and coherent approach by scales

Flora & Curl structures its offering into four main product families, corresponding to each key stage of a natural hair routine:

1. Hydrate Me – To hydrate and strengthen the hair fiber

This range is based on powerful humectant ingredients like rose water, aloe vera, and honey. It helps maintain optimal hydration levels while strengthening the lengths.

5 essentials:

Hydrating shampoo with rose water
Nourishing conditioner
The ultra-hydrating hair mask
The daily spray , perfect for refreshing curls
Leave-in conditioner , the essential moisturizing base.

👉 Objective: to provide hydration to the hair fiber and prevent dryness, without weighing it down.

2. Soothe Me – To soothe the scalp

A range dedicated to sensitive, irritated, or itchy scalps. Thanks to botanical active ingredients like peppermint, tea tree, and lavender, the treatments in this line provide an immediate sensation of freshness and relief.

We find there:

A gentle clarifying shampoo
The essential conditioner to rebalance
A purifying mist

👉 Objective: to restore the balance of the scalp without damaging it, to promote healthy growth.

3. Style Me – To define, style and protect curls

This is the ideal range for structuring your curls while maintaining their natural bounce. The formulas are lightweight, non-sticky, and have no cardboard effect.

Key products:

Curl activating lotion
Hibiscus Defining Gel
Curling mousse (ideal for fine hair and to maintain maximum volume)

👉 Objective: to enhance the natural texture without weighing down or stiffening the hair.

4. Protect Me – To strengthen and seal in moisture

This range offers vegetable oils rich in antioxidants to protect the hair fiber from external aggressions (pollution, heat, sun, etc.).

To remember:

👉 Objective: strengthen the hair's hydrolipidic barrier and preserve hydration at the end of the routine.

A simplified routine, designed to last

Flora & Curl 's greatest strength lies in the consistency of its offering. Each range plays a well-defined role in the routine: start by cleansing (Soothe Me or Hydrate Me depending on your needs), then hydrating (Hydrate Me), defining (Style Me), and then protecting (Protect Me). This simple approach allows everyone to create a tailor-made routine, without unnecessary product layering.