Flora & Curl
Born from Rose Ovensehi's passion for hair and natural care, the English brand Flora & Curl has it all! Plant-based, the entire range is both healthy and super effective. Your hair and scalp (also important) will love it!

Flora & Curl, herbal hair care
Rose Ovensehi, creator of the Flora & Curl brand , has bet on 100% natural! The strength of Flora & Curl products is their 100% natural composition, based on ingredients of plant origin, unrefined and highly concentrated in natural active ingredients.
Flora & Curl thus makes us discover all the nourishing, moisturizing, repairing and beautifying potential of flowers, plants and oils for our frizzy and curly hair.
Hibiscus flower extract is a component found in many Flora & Curl treatments. This antioxidant-rich herb promotes natural shine while keeping your scalp healthy. Rose Ovensehi has also been able to draw on ancient beauty rituals to offer us treatments based on Rhassoul or Bentonite clay.
Vegetable oils of coconut, jojoba, sweet almond or even cocoa, shea and mango butters are used to strengthen, protect and nourish your afro hair. Flora & Curl innovates by offering rare natural components such as passionflower, mandarin or even oat silk to take advantage of many restorative, antibacterial or even revitalizing properties.
We therefore find in Flora & Curl treatments the very essence of homemade care , in an effective, concentrated formula and in a generous format.
Why use Flora & Curl for her hair?
The benefits of natural care are well established. Respectful of health and nature, hair products based on vegetable ingredients are effective and allow to obtain visible results on your hair.
Flora & Curl is a brand focused on the traditional care of frizzy and curly hair. For millennia, women and men have taken care of their hair with oils, clays, plant extracts or vegetable butters. Rose Ovensehi found that the ingredients of her kitchen, similar to those mentioned above, could be very suitable for the care of her Afro hair. She went further to offer a very complete range, which meets the many needs of our afro hair.
Mild shampoo, conditioner, curl activator… Each product is available according to specific needs: hydration, purification of the scalp, detangler, conditioner.
In addition to these basic products for an Afro hair routine, Flora & Curl adds targeted treatments:
Jasmine moisturizing mist : to refresh your curls between two shampoos
Purifying treatment with clay : to clarify gently, naturally
Hydrating scalp mist : soothes sensitive or irritated scalps
We appreciate these treatments whose natural composition also has a precise and effective action on our curly, curly and frizzy hair.
Flora & Curl hair routine: the key steps
Any hair routine includes a step of washing, care and styling. Products can be added according to your hair needs. We recommend this generic routine to maintain the health of your scalp and hair.
Step 1: I purify my scalp with Soothe Me Scalp Refresh oil. Easy to apply, with its fine pipette, this treatment takes away product residue, oil and dead skin that suffocates your scalp.
Step 2: I wash my scalp and my lengths with the Coconut Mint Scalp Refresh Shampoo. If my hair is dry, I opt for the Cream Shampoo from Flora & Curl.
Step 3: I apply a conditioner like the Cream Conditioner to nourish and coat the hair fiber. The Coconut Mint Refresh Conditioner will be more suitable if you have a sensitive scalp.
Step 4: I do a protective style with the Sweet Hibiscus Twist & Braid Cream.
If you want to do a Wash n' Go, we advise you to combine Sweet Hibiscus Curl Activating Lotion with Defining Gel from the same range.
Flora & Curl products are formulated for all textures. Whether your hair is frizzy, curly or curly, it will benefit from the plant active concentrates that make up these treatments.