Sienna Naturals

Clean, clinically proven hair care for textured hair


COMING SOON

Sienna Naturals is an American brand co-founded by Issa Rae and formulator Hannah Diop, specializing in clean hair care for textured hair — wavy, curly, coily, and kinky.

Shampoo, leave-in, protein mask, scalp oil, styling products: each formula is based on the patented Rooted™ technology, which combines botanical active ingredients and molecular chemistry for visible results, without compromising hair health.

Vegan, dermatologist-tested, formulated to perform.
Sienna Naturals proves that you don't have to choose between effectiveness and clean beauty.
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Why choose the brand Sienna Naturals ?

A Brand Rooted in Reality

Sienna Naturals was born from the collaboration between Issa Rae, American actress and producer known for her outspokenness on the realities of natural hair, and Hannah Diop, an expert hair care formulator.

Together, they created a brand that speaks truthfully: no unrealistic promises, no disconnected Instagram aesthetic, just products designed for those who truly live with textured hair every day.

Rooted™ Technology: Science Meets Nature

Every Sienna Naturals formula is built on patented Rooted™ Technology, which combines powerful natural ingredients — botanical extracts, plant oils, vegan proteins — with the precision of molecular chemistry.

The result: products that deeply moisturize, strengthen hair fibers, define curls, and support long-term scalp health. Clinically tested and dermatologist-approved.

A range designed by needs

Sienna Naturals offers a clear and modular approach: each product addresses a specific need — dryness, definition, damage, hair loss.

The H.A.P.I. Shampoo balances scalp pH, Dew Magic leave-in moisturizes and strengthens, Plant Power mask repairs damage, Dream Curl defines and holds curls. A consistent routine that can be adapted to one's hair profile.

Who is Sienna Naturals for?

Sienna Naturals is for everyone who wants truly effective hair care for textured hair, clean, vegan, and dermatologically tested formulas, products that deliver on their promises — hydration, definition, repair, density

…and a brand that talks honestly about natural hair, without sugarcoating the reality of the journey.

Frequently Asked Questions about the brand Sienna Naturals

Who are the founders of Sienna Naturals?

Sienna Naturals was co-founded by Issa Rae, an American actress and producer, and Hannah Diop, an expert hair care formulator. Together, they created a brand rooted in the reality of textured hair.

What is Rooted™ Technology?

It's Sienna Naturals' patented technology that combines powerful botanical actives and precise molecular chemistry. It delivers clinically proven results while maintaining clean and vegan formulas.

Are Sienna Naturals products clean?

Yes. All formulas are vegan, free from controversial ingredients, and dermatologist-tested and approved. The brand refuses to sacrifice formula safety for style or performance.

What hair types is Sienna Naturals for?

The range is specifically formulated for textured hair — wavy, curly, coily, and kinky — regardless of its porosity. Each product has been developed to meet the specific needs of these hair types.

What is the star product of the range?

The Dew Magic leave-in is the absolute bestseller: it hydrates, softens, and strengthens in one step. The H.A.P.I. Shampoo, Dream Curl Cream, and Plant Power mask are also must-haves.

How to choose the right Sienna Naturals products?

The brand offers a needs-based approach: dryness, definition, damage, hair loss. Each product clearly indicates the problem it solves, allowing you to build a routine truly adapted to your hair profile.

Is the Plant Power mask truly restorative?

Yes. It is a vegan protein mask formulated to repair damage and strengthen the hair fiber — ideal after mechanical styling, heat, or a hair transition. It is dermatologically tested.

Is the Dream Curl range suitable for all curl types?

Yes. Dream Curl cream, jelly, and mousse are formulated for all types of textured hair. They can be used alone or layered for definition and hold adapted to each texture.

Is the D.N.A. serum effective against hair loss?

The D.N.A. (Density Nourishing Active) serum is formulated to improve hair density and volume, strengthen hair, and support follicle health. It is used directly on the scalp.

Do I need to use the entire Sienna Naturals range?

No. The products are designed to work together but also separately. The main thing is to build a coherent routine according to your needs — cleansing, conditioning, leave-in, styling — adapting the steps to your own texture.