WAAM
Waam, specialized products for curly to curly and frizzy hair
We Are All Metis! This is the slogan behind the name of Waam, now an essential brand of Afro and Métis cosmetics. By putting people at the heart of its values, Dieynaba Ndoye wanted to draw on traditions and care rituals from around the world to offer everyone the possibility of creating their natural and quality hair care products, made to measure.
Ethics and fairness are pillar values for Waam whose strength is based on a team and a clientele united in one objective: to share their best tips for taking care of their curly, frizzy and frizzy hair.
After the success of the famous shea butter with Yuzu, Waam is developing an expanded offer of vegetable oils, neutral care bases and floral waters. With Waam, you have all the ingredients on hand to compose your own hair care, from solid shampoo to hair milk to a revitalizing mask.
The benefits and qualities of Waam products
How can we talk about Waam without mentioning its Shea Butter with Yuzu ? This product is completely representative of the spirit of the brand, centered on the mixing of cultures. It therefore combines Shea butter from Mali with Yuzu, a plant extract from Japan. The result ? An exceptional treatment, 100% natural and effective on all hair types but also on the skin. It softens, softens, strengthens and protects.
Neutral Bases
Waam has revolutionized the world of DIY by offering neutral bases . By offering this type of product, Waam facilitates the manufacture of its homemade products while guaranteeing efficiency and safety. Because the DIY also has its negative sides if it is not carried out rigorously. With Waam, you get an excellent base to which you can add the ingredients of your choice and best meet the needs of your frizzy, frizzy and curly hair. A little extra: Waam neutral bases are made with ingredients from organic farming!
Floral waters
Unlike essential oils, floral waters can be used by everyone, including children and pregnant or breastfeeding women. Floral waters can be used on the face, body or hair according to your needs. They have unique properties depending on their composition: soothing, anti-dandruff, sebum-regulating or even detoxifying.
Vegetable oils and butters
Coconut, Jojoba, Shea or Cocoa butter… These melting and comforting plant extracts have undeniable protective, fortifying and nourishing properties. To add urgently to your homemade care !
Where to find Waam products?
We offer Waam products on our Colorfulblack.com online shop and in our shop at 7 rue Poissonnière in Paris. The Waam offer is extensive and you may need help choosing the right products. In addition to the raw ingredients to compose your DIY skincare products, we offer Waam boxes that facilitate your debut in home cosmetics.
A question ? We are available via our online chat. We answer your questions directly and we guide you as best we can towards a choice of products adapted to your needs. Colorful Black, always by your side!
Our tips for making a Waam oil bath
The oil bath is an important step if you want to fortify your hair and deeply nourish your scalp. With Waam, you easily create an oil bath suitable for all hair types.
The number one rule for a successful oil bath is to do it before shampooing. Thus, the oil is eliminated with the shampoo and your scalp avoids the accumulation of product which “suffocates it”.
Waam recommends using a blend of the following oils: Coconut Oil (10ml), Grapeseed Oil (6ml), Argan Oil (6ml), Organic Avocado Oil (6ml), Ylang Ylang Essential Oil ORGANIC (2 drops), ORGANIC Lavender Essential Oil (2 drops).
Remember to always respect the quantities and hygiene rules for the realization of your homemade treatments.
