TEXTURISM

LE TEXTURISME - Colorful Black

“Oh, you have beautiful long hair” “Chaaance, you have beautiful curls” “My frizzy hair is dry, it saddens me”… Many of us hear these expressions, even to be the issuer. Today we invite you to free yourselves from these value judgments which only divide us.

In the 2000s, the Nappy movement (Natural Hair Movement) emerged with the aim of reconciling us with our textured hair, mainly to relieve us of our frizzy hair.
This complex is a trauma linked to part of the history of a people who for centuries have been enslaved with all that that implies. Added to this are years of oppression within the framework of instituted and institutionalized systems (Jim Crow Law, Apartheid, etc.) ⚖️ which have evolved in the form of contemporary and ordinary racism which results, among other things, in remarks to the against frizzy hair (the sound of pearls on the hair of a little girl who “disturbs” in the classroom, the “lack of professionalism” of a hairstyle…).

This movement aspired to restore our confidence, to accept our hair, to unite around self-love. However, a classification of the hair has been established by the famous hairdresser André Walker:

• straight hair type 1: ➖ from 1A to 1C
• wavy hair type 2: 〰️ from 2A to 2C
• curly hair type 3: ➰ from 3A to 3C
• type 4 frizzy hair: ➿ from 4A to 4C

This is where the problem lies. Yes to find yourself in the big hair families (straight, curly, frizzy) but NO to the hierarchy from 1 to 4 and to these variations from A to C.

If we often talk about colorism, which refers to discrimination based on different skin tones mainly targeting dark skin; texturism takes up this same process. Texturism is therefore the discrimination against frizzy hair. Hair approaching Euro-Western standards being more appreciated.

Value ALL hair types. What matters is not the perfect curl but a healthy hair!

Products to discover

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Ecoslay • Jello Shot Curl Defining Gel

Ecoslay • Jello Shot Curl Defining Gel

Ecoslay • Jello Shot Curl Defining Gel

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Bounce Curl • Slick-DENSE Define EdgeLift (for thick hair)

Bounce Curl • Slick-DENSE Define EdgeLift (for thick hair)

Bounce Curl • Slick-DENSE Define EdgeLift (for thick hair)

€34,90 EUR
Sale price  €34,90 EUR Regular price 
Bounce Curl • Thermal Guard Weightless Leave-In

Bounce Curl • Thermal Guard Weightless Leave-In

Bounce Curl • Thermal Guard Weightless Leave-In

€34,90 EUR
Sale price  €34,90 EUR Regular price 
Bounce Curl • Ceramide Jelly (curling jelly)

Bounce Curl • Ceramide Jelly (curling jelly)

Bounce Curl • Ceramide Jelly (curling jelly)

€34,90 EUR
Sale price  €34,90 EUR Regular price 
Bounce Curl • Hydra-Lite Styling Cream

Bounce Curl • Hydra-Lite Styling Cream

Bounce Curl • Hydra-Lite Styling Cream

€34,90 EUR
Sale price  €34,90 EUR Regular price 
Ecoslay • Moonshine Hair & Body Oil

Ecoslay • Moonshine Hair & Body Oil

Ecoslay • Moonshine Hair & Body Oil

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Ecoslay • Orange Marmalade Flaxseed and Aloe Curl Definer

Ecoslay • Orange Marmalade Flaxseed and Aloe Curl Definer

Ecoslay • Orange Marmalade Flaxseed and Aloe Curl Definer

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Ecoslay • Ginger and Moringa Tea Rinse (tonifying rinse)

Ecoslay • Ginger and Moringa Tea Rinse (tonifying rinse)

Ecoslay • Ginger and Moringa Tea Rinse (tonifying rinse)

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Ecoslay • Peppermint Schnapps (Stimulating Shampoo)

Ecoslay • Peppermint Schnapps (Stimulating Shampoo)

Ecoslay • Peppermint Schnapps (Stimulating Shampoo)

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Ecoslay • Chai Latte Hair Cleanser (gentle shampoo)

Ecoslay • Chai Latte Hair Cleanser (gentle shampoo)

Ecoslay • Chai Latte Hair Cleanser (gentle shampoo)

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Shea Moisture • Jamaican Black Castor Oil Strong Hold Styling Gel

Shea Moisture • Jamaican Black Castor Oil Strong Hold Styling Gel

Shea Moisture • Jamaican Black Castor Oil Strong Hold Styling Gel

€19,99 EUR
Sale price  €19,99 EUR Regular price  €22,99 EUR
Inhairitance • Love is in the Hair (curl activating mousse)

Inhairitance • Love is in the Hair (curl activating mousse)

Inhairitance • Love is in the Hair (curl activating mousse)

€24,90 EUR
Sale price  €24,90 EUR Regular price  €25,90 EUR
Evashair • Melting Balm • Pebble Cove

Evashair • Melting Balm • Pebble Cove

Evashair • Melting Balm • Pebble Cove

€17,90 EUR
Sale price  €17,90 EUR Regular price  €18,90 EUR
Boucléme - Flexible Hold Hair Spray (flexible hold)

Boucléme - Flexible Hold Hair Spray (flexible hold)

Boucléme - Flexible Hold Hair Spray (flexible hold)

€23,99 EUR
Sale price  €23,99 EUR Regular price  €28,99 EUR
Bouclème - Root Refresh (root refresh treatment)

Bouclème - Root Refresh (root refresh treatment)

Bouclème - Root Refresh (root refresh treatment)

€25,99 EUR
Sale price  €25,99 EUR Regular price  €29,99 EUR
Colorful Black • Essentials • Satin Scrunchie • Mini

Colorful Black • Essentials • Satin Scrunchie • Mini

Colorful Black • Essentials • Satin Scrunchie • Mini

€2,99 EUR
Sale price  €2,99 EUR Regular price