There are brands that simply formulate skincare products... and others that tell a story.The Doux falls into the latter category.
Born in the United States , designed by a seasoned hairstylist, this daring brand has succeeded in reconciling professional performance, an offbeat universe and pleasure of use.
Bouncy curls, long-lasting hold, clean and effective formulas... all with a good dose of attitude .
🎤 Maya Smith, founder of The Doux
Before creating The Doux, Maya Smith spent her days (and sometimes nights) in her hair salon, enhancing her clients' curls.
Tired of products that foam without setting, that set without nourishing or that promise without "delivering", she decided to create her own line .
A line designed by a pro, for real textured hair routines.
And above all: a brand that doesn't deny its cultural heritage. Maya infuses each product with a tribute to 90s hip-hop , the urban scene, and bold style. Because taking care of your hair is also a form of self-expression.
💥 A brand that is shaking up the codes of hair care
What makes The Doux unique is not just its vibrant packaging or its catchy names ( Big Poppa , Mousse Def , Fresh To Def , etc.).
It is its ability to deliver professional results, without unwanted side effects .
- Light mousses that define without being heavy,
- Gels that hold without creating white residue,
- Moisturizing treatments that respect the fiber without weighing it down.
No drying alcohol, no mineral oil, no occlusive silicone... but full of good surprises: silk proteins, honey, keratin, aloe vera.
🌀 Two collections, two complementary approaches
The Wash + Go Collection
This is the pure DNA of the brand. It includes:
- Mousse Def Texture Foam (the essential mousse),
- Big Poppa Defining Gel (custard-like jelly)
- 808 Base Gel (medium hold gel)
- Fresh To Def (leave-in conditioner ideal for refreshing).
Designed to style curls quickly, without excessive manipulation. Ideal for wash & go , twist-outs , or sets on wet hair.
The Bee Girl Collection
More recent, this line brings a restorative and nourishing dimension.
Formulated with honey, fortifying proteins , and creamy textures, it pampers hair while ensuring neat styling. Infused with honey, the styling products offer exceptional hold:
- Crazy Sexy Curl (strong hold mousse)
-
Bee Girl (strong hold mousse)
🛒 Why fall for The Doux at Colorful Black?
At Colorful Black, we carefully select each product, after testing and customer feedback.
What convinced us about The Doux is the perfect balance between fun, effectiveness and respect for textured hair .
- Amazing formulas
- A real hair culture
- A brand that speaks loudly… but accurately.
You can find the entire The Doux selection on our e-shop and in-store, with personalized advice and fast service from Paris.
🖤 What is The Doux, really?
It is a mixture of style and science, audacity and rigor, love of curls and culture.
It’s a brand that doesn’t promise you miracles… but visible results, without any hassle .
🎶 It's not just hair. It's a lifestyle.
