As I am Cleansing Pudding est un shampoing nourrissant et revitalisant qui nettoie en douceur le cuir chevelu et élimine les résidus de produit accumulés.
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As I am

11,61 € 12,90 €
Avec le Coconut Cowash de As I Am, vous pourrez laver vos cheveux crépus ou bouclés fréquemment sans risquer de les dessécher. La solution pour laver en douceur !
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As I am

11,61 € 12,90 €
Vos cheveux sont ternes, manquent de souplesse et sont couverts de résidus disgracieux ? As I am Curl Clarity offre à vos cheveux un excellent lavage en profondeur.
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As I am

10,71 € 11,90 €
Vous souhaitez booster vos boucles ? Curling Jelly de As I Am est une gelée coiffante qui s’applique sur cheveux mouillés et vous permettra d'atteindre ce résultat.
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As I am

10,71 € 11,90 €
DoubleButter Cream est une crème hydratante riche, à utiliser au quotidien pour retrouver une hydratation optimale. À base de de karité, cacao, amande douce et coco.
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As I am

12,51 € 13,90 €
Pour réparer vos cheveux en profondeur, le masque hydratant et fortifiant As I am est le traitement idéal. Il permet de retrouver des cheveux souples et brillants.
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As I am

13,41 € 14,90 €
Le leave-in As I am est un soin sans rinçage enrichi en huile de coco. Il hydrate parfaitement vos cheveux, facilite le démêlage et prépare au coiffage.
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As I am

8,91 € 9,90 €
Vos cheveux sont en manque d'hydratation et de nutrition ? Optez pour le pack Hydrate & Nourih As I am : Coconut Cowash, Leave-In Conditioner et DoubleButter Cream.
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As I am

33,03 € 36,70 €
Hydratation et définition des boucles avec le pack Wash & Go Curly de la marque As I Am : Coconut Cowash, Leave-In Conditioner, Curling Jelly et So Much Moisture.
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As I am

42,84 € 47,60 €
Soins As I Am pour un cuir chevelu débarrassé de ses impuretés et des cheveux doux et souples. Ce pack comprend Curl Clarity, Cleansing Pudding et Hydration Elation.
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As I am

35,73 € 39,70 €
Spécialement conçu pour rendre vos bordures nettes et soyeuses, le Smoothing Gel de As I Am respecte votre cuir chevelu et apporte de la brillance à vos cheveux
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As I am

8,01 € 8,90 €
Avec de l’aloe vera hydratante et de la gelée royale régénératrice, la lotion As I am So Much Moisture est un concentré de bienfaits naturels pour les cheveux secs.
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As I am

11,61 € 12,90 €
Curl Color est une gelée colorante et coiffante de la marque As I am. Elle permet de donner de la couleur à vos cheveux de façon temporaire, sans les agresser.
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L'après-shampoing anti-pelliculaire de la gamme As I Am Dry & Itchy traite les irritations, apaise les démangeaisons et aide à réparer les cheveux cassants.
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As I am

15,21 € 16,90 €
Avec une formule respectueuse des cuirs chevelus secs et fragiles, ce co-wash nettoie en douceur. Il rend les cheveux doux, brillants et parfaitement hydratés.
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As I am

15,21 € 16,90 €
Ce soin sans rinçage anti-pelliculaire pour cheveux crépus et bouclés permet de réaliser les coiffures de votre choix tout en apaisant et en combattant activement les pellicules.
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As I am

15,21 € 16,90 €
Ce traitement de choc s’attaque aux problèmes de pellicules et démangeaisons pour que vous retrouviez votre confort. Facile à appliquer grâce à son embout.
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As I am

15,21 € 16,90 €
Ce shampooing anti-pelliculaire traite efficacement les problèmes de pellicules laisse une agréable sensation de fraîcheur sur votre cuir chevelu. Idéal contre les impuretés.
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As I am

15,21 € 16,90 €
Un cuir chevelu irrité, sec, qui démange, avec des pellicules ? Découvrez la gamme Dry & Itchy de As I am. Ce pack comprend le shampoing, le conditioner et l'huile.
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L'après-shampoing Long & Luxe est riche en antioxydants et en vitamines. Il répare la fibre capillaire et tonifie le cuir chevelu tout en facilitant le démêlage.
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As I am

14,31 € 15,90 €
Curl Enhancing Smoothie de As I Am est idéal pour réaliser vos styles protecteurs préférés : twist, twist-out, braid-out ou tout simplement un wash and go.
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As I am

15,21 € 16,90 €
Le lisseur de bordures As I am fonctionne comme un gel pour maintenir en place vos cheveux depuis la racine et booster la pousse. Composition naturelle et efficace.
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As I am

15,21 € 16,90 €
Crème nettoyante ultra-douce pour laver cheveux et cuir chevelu sans les dessécher. As I am GroWash a une action directe sur la santé et la pousse de vos cheveux.
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As I am

14,31 € 15,90 €
GroYogurt est le leave-in conditioner de la gamme Long & Luxe As I am. C'est une une base pour vos cheveux. Il offre une hydratation optimale et renforce la fibre.
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As I am

12,51 € 13,90 €
Pour une action ciblée contre la sécheresse et les irritations du cuir chevelu, utilisez le Scalp Serum de As I Am Long & Luxe. Un excellent soin pour la pousse.
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As I am

15,21 € 16,90 €
Le shampooing Long & Luxe débarrasse vos cheveux des impuretés tout en facilitant leur démêlage. Vos cheveux sont propres et brillants, sans aucun résidu.
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As I am

14,31 € 15,90 €
As I am Restore & Repair - JBCO Conditioner
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As I am

14,31 € 15,90 €
As I am Restore & Repair - JBCO Cowash
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As I am

14,31 € 15,90 €
As I am Restore & Repair - JBCO Curling Cream
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As I am

13,41 € 14,90 €
As I am

The As I Am brand is known for its range of products specializing in the care of frizzy and curly hair. JBCO, Coconut, Argan or Olive oil, fruit extracts… As I Am gives pride of place to natural ingredients and offers treatments with targeted benefits. Each range will help you achieve your goals whether they are to hydrate your dry hair or promote the growth of your natural hair. With As I Am, you will find all the hair care you need for your frizzy to curly hair: co-wash, shampoo, conditioner or mask.

Origin of the AS I AM brand with natural ingredients


When the As I Am brand was created, its founder, Dr. Ali N. Syed, already had decades of experience in the hair care industry. He specialized in the care of frizzy hair following the numerous requests of his clients in this direction. The name “As I Am” reflects a desire to respect natural hair and provide it with the care it needs to reveal all of its original beauty. It is in this respect for the natural and in the enhancement of all the beauties that As I Am has made its place in the offer of hair care for frizzy and curly hair.

As I Am strives to offer treatments based on natural ingredients. Curly and frizzy hair has specific needs which As I Am meets with targeted ranges, based on one or more natural extracts. For example, for the famous JBCO collection of As I Am, carapate oil, also called Jamaican black castor oil, is honored in the list of ingredients. This oil with multiple benefits is therefore present in a significant proportion in the composition of each product in the range: spray, cowash, shampoo, styling cream or mask.

AS I AM: your curly to frizzy hair care expert


As I Am is a real textured hair expert. The first As I Am skincare range consisted of 11 products, a significant number for a young brand. Each of these hair care products has been designed to meet a specific need.

It is by offering numerous products for each range that As I Am has been able to reach a large clientele. Each type of hair can constitute a complete routine with As I Am care. Cowash, shampoo, gel, moisturizing spray, lotion, styling cream, mask, conditioner... This variety of products for frizzy to curly hair guarantees you to find the care you need.

Among the As I Am product ranges we find the JBCO, based on carapate oil, the Dry & Itchy, designed for sensitive scalps or the As I Am Born Curly , specially formulated for children. Innovative, the As I Am brand regularly updates its collections to be as close as possible to the needs of its customers. Each range includes many products in various formats and adapted to different textures. If your hair is healthy and you are simply looking for a good, effective and affordable routine, the classic range from As I Am is for you!

As I Am treatments are appreciated for their composition based on active ingredients of natural origin but above all for their undeniable effectiveness. With As I Am, the results are there. Dry, brittle hair, dandruff and devitalized lengths are treated in depth by As I Am treatments.

Our advice for using AS I AM products in your hair routine

A complete routine can include 3 or 5 products depending on your hair needs. As i Am has all the care you could need, from shampoo to nourishing oil.

Step 1 - Wash

If you have dry hair, it's best to skip shampoo with every routine. As I Am offers several types of cowash . A dual-function cleansing treatment, the cowash gently removes impurities while providing hydration and nutrition. This alternative to shampoo is a good option if you want to refresh your hair after a workout, for example. If your curly or frizzy hair needs it, consider a clarifying shampoo to remove product residue and oil and leave on a healthy base.

Step 2 - Hydrate and Nourish

The conditioner and the mask are two steps that can be substituted or added according to your needs. At As I Am, each range has its dedicated hair mask and conditioner. The famous As I Am detangling conditioner is ideal for all hair textures and types. It will make your curls soft, shiny and perfectly detangled.

Step 3 - Style and Protect

This last step is just as important as the previous two. To define your curls, you can use a styling cream for frizzy and curly hair that will deeply nourish and achieve a long-lasting result. For curly to wavy hair, you can turn to a lighter moisturizing hair lotion so you don't weigh your curls down. Finally protect your hair from dehydration with a moisturizing spray for curly to frizzy hair.