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7 rue Poissonnière 75002

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Boucleme


Created by an English curly hairstylist, the Bouclème range will make your hair care routine easier. Michelle Scott-Lynch has designed a luxurious range with impeccable ingredients.

Its natural active ingredients perfectly hydrate your curls and significantly improve their health in the long term.

For healthy, beautiful, and deliciously bouncy hair, find Bouclème at Colorful Black, a partner of the brand for years.

WASHING

Thoroughly cleanse hair and scalp

  • The basis of a good hair routine
  • Exfoliating shampoo for a healthy, residue-free scalp
  • “Classic” shampoos of your choice

CONDITIONER / MASK

Rehydrate, detangle and strengthen hair

  • “Classic” or anti-frizz conditioner (Seal + Shield range)
  • Intensive mask to deeply hydrate and strengthen hair

LEAVE-IN CONDITIONER

Moisturize hair before styling

  • Curl Conditioner for fine hair (both conditioner and leave-in)
  • Curl Cream or Seal + Shield Curl Cream (anti-frizz version) on thicker hair

STYLER (HAIRDRESSING)

Style and seal in moisture

  • Styling mousse
  • Jelly of your choice: Curl Defining Gel on fine hair / Super Hold Styler on thicker hair… or Seal + Shield jelly for anti-frizz)

FOCUS “SEAL + SHIELD”

Anti-frizz action

  • Glycerin-free formulation
  • 3 products to complete with the cleansing care of your choice (and ideally the mask)

To find out everything about Bouclème

For over 15 years, at Colorful Black, we have been helping people with curly, frizzy and kinky hair create personalized, effective and healthy hair routines.

Among the most popular brands in our Parisian boutique and on our e-shop: Bouclème.

But which products should you choose? And above all, what makes this British brand so special?

Here's our expert guide to understanding everything... and finding the best treatments for your curls.

Bouclème: a clean and committed brand, born in the United Kingdom


Bouclème is a British brand founded by Michele Scott-Lynch, a curly woman who had never found a hair care routine that truly suited her hair. Tired of conventional formulas filled with silicones, drying alcohols, and occlusive ingredients, she decided to create a simple, natural, and effective range focused on hydrating and defining curls.

Bouclème's philosophy is based on respect for both hair and the planet. All products are formulated with plant-based ingredients, free of sulfates, silicones, and mineral oils. They are vegan, cruelty-free, and packaged in recyclable or recycled plastic packaging.

Bouclème stands out for its subtle balance between naturalness, effectiveness, and sensoriality. It's a brand that cares for textured hair while respecting the scalp and the environment.

Treatments that hydrate, define and enhance all curls


What makes the Bouclème range so effective is its ability to provide intense hydration without weighing it down. Unlike some brands that are too rich or too greasy, Bouclème focuses on lightness and performance. The result: well-defined, soft, and bouncy curls... without residue or a stiff feel.

The brand uses powerful and natural active ingredients such as aloe vera (hydrating and soothing), coconut (nourishing and strengthening), pomegranate extract (antioxidant), and plant proteins that strengthen the fiber without stiffening it.

Each formula is designed to facilitate styling, preserve the natural elasticity of curls, and promote moisture retention. Whether your hair is wavy, curly, coily, or kinky, Bouclème offers a true solution to your needs, with silky textures and light, naturally derived fragrances.

A simple, complete and effective Boucleme routine


You don't need a multitude of products to reveal the beauty of your curls. With Bouclème, a short but well-thought-out routine is enough to hydrate, nourish, and define all textured hair types.

Start with the Hydrating Hair Cleanser, a gentle shampoo that lathers perfectly while respecting the scalp's balance. It cleanses without stripping, making it ideal for regular use.

Follow with the Bouclème Intensive Mask, a deep conditioning treatment that hydrates, repairs, and strengthens the hair fiber. It leaves hair softer, easier to detangle, and visibly healthier.

For hydrating and styling, Curl Cream is a must-have. Its lightweight texture nourishes curls without weighing them down, while preparing for definition.

Finish with one of the brand's two styling gels to seal in moisture and boost your curls:

• Curl Defining Gel, for a natural, flexible and shiny definition

• Super Hold Styler, if you are looking for a stronger hold without a cardboard effect


A simple, yet complete and effective routine, available on our e-shop or in our boutique in Paris.

Why choose Colorful Black for your Bouclème purchases?


At Colorful Black, we're not just resellers. For over 15 years, we've been committed to selecting only truly effective products that respect textured hair and hair health. Every Bouclème product on our site has been tested, validated, and recommended based on its performance on curly, frizzy, or coily hair.

By choosing to buy Bouclème from us, you have the guarantee:

  • from a well-preserved stock,
  • of 100% authentic products,
  • expert and caring customer service,
  • personalized support, whether online or in our store in Paris (7 rue Poissonnière, Paris 2nd).

Our team is fully conversant with the range and can guide you in choosing the routine best suited to your hair type and goals. You can also book a hair coaching session or come shop in peace, in a space designed especially for you.

FAG - Boucleme

Questions fréquentes

Oui. Les soins Bouclème ont été conçus pour convenir à tous les types de cheveux texturés : ondulés, bouclés, frisés et crépus.

Les shampoings doux nettoient sans agresser le cuir chevelu, tandis que les après-shampoings et masques réhydratent la fibre capillaire en profondeur.

Les produits coiffants (leave-in, gel ou mousse) permettent ensuite de définir les boucles selon la densité et la texture du cheveu, tout en conservant un toucher souple et naturel.

Les formules Bouclème reposent sur des agents humectants puissants, capables d’attirer et de retenir l’eau dans la fibre capillaire.

Parmi eux, l’aloé vera, la glycérine végétale et le panthénol (provitamine B5) jouent un rôle central dans la souplesse et la brillance des boucles.

Ces ingrédients sont associés à des extraits naturels comme la noix de coco et le citron, qui contribuent à rééquilibrer l’hydratation sans alourdir le cheveu.

Bouclème propose plusieurs produits coiffants adaptés à chaque type de cheveux :

  • Pour les cheveux fins, le Curl Defining Gel définit les boucles sans alourdir.
  • Pour les cheveux épais ou très frisés, le Super Hold Styler offre une tenue renforcée tout en maintenant l’hydratation.
  • Si vous recherchez du volume ou une texture aérienne, optez pour la Super Volumizing Foam.
  • En cas de frisottis ou d’humidité, la gelée Seal + Shield protège la fibre et préserve la définition tout au long de la journée.

Oui. Tous les soins Bouclème sont formulés sans sulfates agressifs, sans parabènes ni silicones lourds.

La marque mise sur des agents lavants doux d’origine naturelle et des ingrédients respectueux du cuir chevelu.

Cette approche permet de conserver l’équilibre hydrolipidique du cheveu tout en favorisant une hydratation durable et un toucher doux.

Vous pouvez retrouver la gamme complète Bouclème chez Colorful Black, en ligne sur notre e-shop ou directement en boutique au 7 rue Poissonnière, 75002 Paris.

Nous proposons l’ensemble de la routine Bouclème — du nettoyage au coiffage — pour vous aider à hydrater, nourrir et définir vos boucles avec des soins adaptés à votre texture.

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