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Flori Roberts


Still relatively unknown in France, Flori Roberts was the first cosmetics brand developed specifically for Black skin. It's a benchmark for Black American women.

Its treatments leave your skin clear and even.

Its highly pigmented makeup gives you a perfect complexion and colors that last all day.

SKIN CARE

Beautiful skin starts with good care

Cleansing and moisturizing your skin every day is the key to a fresh, balanced, and luminous complexion. A healthy foundation to reveal natural beauty, with or without makeup.

COMPLEXION MAKEUP

Flori Roberts , complexion makeup expert for black and mixed-race women.
Perfect coverage to enhance your complexion and reveal your natural beauty.

EYE MAKEUP

Eye and eyebrow makeup designed to enhance all dark skin tones.
For a structured and luminous look, day and evening.

LIP MAKEUP

Discover our selection of lip makeup, designed to flatter all skin tones. Matte, satin, or luminous gloss lipsticks: find the perfect finish.
Pair them with our lip pencils for perfect hold and a perfectly defined outline.

Flori Roberts

Pioneering brand of makeup for black and mixed-race skin.
Flori Roberts combines expertise, perfect coverage and respect for the skin.

A pioneering brand dedicated to black and mixed-race skin

Founded in the United States in the 1960s, Flori Roberts is one of the very first makeup brands to have designed and formulated products specifically for Black and mixed-race skin. A true pioneer in the inclusive beauty industry, Flori Roberts combines expertise, perfect coverage, and respect for the skin to enhance all dark skin tones. For over 50 years, the brand has been catering to women seeking an even, natural, and luminous complexion, without compromising on quality or staying power.

A perfectly even complexion, without a mask effect

Flori Roberts complexion products are renowned for their buildable coverage, long-lasting comfort, and perfect compatibility with skin with warm, golden, or red undertones. From cream foundation to stick foundation, each formula is designed to smooth, conceal without weighing it down, and meet the specific needs of black skin (combination to oily skin, hyperpigmentation, etc.). The textures are suitable for humid climates as well as reactive skin.

Cleansing and purifying treatments suitable for skin rich in melanin

Flori Roberts also offers a range of skincare products designed to cleanse, purify, and balance black and mixed-race skin, which is often prone to shine and imperfections. The gentle yet effective cleansers help unclog pores without stripping, while preparing the skin for moisturizers or makeup. The brand incorporates targeted active ingredients while avoiding the drying ingredients often found in traditional ranges.

Professional makeup expertise at your fingertips

Chosen by many professional makeup artists for runway shows, photoshoots, and TV shows, Flori Roberts is a benchmark for technical, natural, and flattering makeup for dark skin. With thoughtfully designed shades, non-dulling satin or matte finishes, and impeccable staying power, the brand offers professional results accessible to all.

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