TEXTURISM

LE TEXTURISME - Colorful Black

“Oh, you have beautiful long hair” “Chaaance, you have beautiful curls” “My frizzy hair is dry, it saddens me”… Many of us hear these expressions, even to be the issuer. Today we invite you to free yourselves from these value judgments which only divide us.

In the 2000s, the Nappy movement (Natural Hair Movement) emerged with the aim of reconciling us with our textured hair, mainly to relieve us of our frizzy hair.
This complex is a trauma linked to part of the history of a people who for centuries have been enslaved with all that that implies. Added to this are years of oppression within the framework of instituted and institutionalized systems (Jim Crow Law, Apartheid, etc.) ⚖️ which have evolved in the form of contemporary and ordinary racism which results, among other things, in remarks to the against frizzy hair (the sound of pearls on the hair of a little girl who “disturbs” in the classroom, the “lack of professionalism” of a hairstyle…).

This movement aspired to restore our confidence, to accept our hair, to unite around self-love. However, a classification of the hair has been established by the famous hairdresser André Walker:

• straight hair type 1: ➖ from 1A to 1C
• wavy hair type 2: 〰️ from 2A to 2C
• curly hair type 3: ➰ from 3A to 3C
• type 4 frizzy hair: ➿ from 4A to 4C

This is where the problem lies. Yes to find yourself in the big hair families (straight, curly, frizzy) but NO to the hierarchy from 1 to 4 and to these variations from A to C.

If we often talk about colorism, which refers to discrimination based on different skin tones mainly targeting dark skin; texturism takes up this same process. Texturism is therefore the discrimination against frizzy hair. Hair approaching Euro-Western standards being more appreciated.

Value ALL hair types. What matters is not the perfect curl but a healthy hair!

Products to discover

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The Secrets of Loly - Kurl Nectar (supercharged leave-in)

The Secrets of Loly - Kurl Nectar (supercharged leave-in)

The Secrets of Loly - Kurl Nectar (supercharged leave-in)

Sale price  19,50 € Regular price  20,90 €
Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydration Masque

Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydration Masque

Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydration Masque

Sale price  17,99 € Regular price  19,99 €
Shea Moisture - Coconut & Hibiscus - Curl Enhancing Smoothie

Shea Moisture - Coconut & Hibiscus - Curl Enhancing Smoothie

Shea Moisture - Coconut & Hibiscus - Curl Enhancing Smoothie

Sale price  15,99 € Regular price  17,99 €
Les Secrets de Loly - Boost Curl (curl activating jelly)

Les Secrets de Loly - Boost Curl (curl activating jelly)

Les Secrets de Loly - Boost Curl (curl activating jelly)

Sale price  17,50 € Regular price  18,90 €
Les Secrets de Loly - Pink Paradise (detangling conditioner)

Les Secrets de Loly - Pink Paradise (detangling conditioner)

Les Secrets de Loly - Pink Paradise (detangling conditioner)

Sale price  15,50 € Regular price  16,50 €
Shea Moisture - Jamaican Black Castor Oil - Treatment Masque (Masque revitalisant)

Shea Moisture - Jamaican Black Castor Oil - Treatment Masque (Masque revitalisant)

Shea Moisture - Jamaican Black Castor Oil - Treatment Masque (Masque revitalisant)

Sale price  17,99 € Regular price  19,99 €
Les Secrets de Loly - Perfect Clean (gentle shampoo)

Les Secrets de Loly - Perfect Clean (gentle shampoo)

Les Secrets de Loly - Perfect Clean (gentle shampoo)

Sale price  14,90 € Regular price  15,90 €
Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydration Conditioner

Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydration Conditioner

Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydration Conditioner

Sale price  15,99 € Regular price  17,99 €
Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydratation Shampoo

Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydratation Shampoo

Shea Moisture - Manuka Honey & Mafura Oil - Intensive Hydratation Shampoo

Sale price  15,99 € Regular price  17,99 €
Colorful Black - Satin Pillowcase - Square (65 x 65cm)

Colorful Black - Satin Pillowcase - Square (65 x 65cm)

Colorful Black - Satin Pillowcase - Square (65 x 65cm)

Sale price  19,99 € Regular price  25,00 €
Jamaican Black Castor Oil - Sunny Isle - Carapate Oil - Extra Dark

Jamaican Black Castor Oil - Sunny Isle - Carapate Oil - Extra Dark

Jamaican Black Castor Oil - Sunny Isle - Carapate Oil - Extra Dark

Sale price  14,99 € Regular price  17,99 €
Les Secrets de Loly - Repair Time (extra nourishing mask)

Les Secrets de Loly - Repair Time (extra nourishing mask)

Les Secrets de Loly - Repair Time (extra nourishing mask)

Sale price  19,50 € Regular price  20,90 €
Shea Moisture - Coconut & Hibiscus - Curl & Shine Shampoo

Shea Moisture - Coconut & Hibiscus - Curl & Shine Shampoo

Shea Moisture - Coconut & Hibiscus - Curl & Shine Shampoo

Sale price  15,99 € Regular price  17,99 €
Obia Naturals - Babassu Deep Conditioner

Obia Naturals - Babassu Deep Conditioner

Obia Naturals - Babassu Deep Conditioner

23,99 €
As I am - Leave-In Conditioner

As I am - Leave-In Conditioner

As I am - Leave-In Conditioner

Sale price  11,90 € Regular price  14,90 €
Camille Rose - Curl Love Moisture Milk

Camille Rose - Curl Love Moisture Milk

Camille Rose - Curl Love Moisture Milk

Sale price  17,90 € Regular price  20,90 €