Loly's Secrets: The Natural Hair Routine That Changes Everything (available at Colorful Black)
For over 15 years, at Colorful Black , we have been helping people with curly, frizzy and kinky hair build personalized, effective and healthy hair routines.
Among the most popular brands in our Parisian boutique and online: Les Secrets de Loly . But which products should you choose? And above all, how do they really stand out? Here's our expert guide to help you understand everything... and make the right choices.

Les Secrets de Loly: a French brand for textured hair
Created in France by Kelly Massol, Les Secrets de Loly is a pioneering brand dedicated exclusively to textured hair.
It has won over a loyal community thanks to formulas rich in natural active ingredients (aloe vera, glycerin, vegetable oils, vegetable proteins) and a clear promise: to enhance the natural texture of hair without weighing it down or damaging it.
No frills, no greenwashing. Each product is carefully formulated to provide a real solution to hair problems.

Our recommended routine with Les Secrets de Loly
Perfect Clean – The iconic gentle shampoo
This sulfate-free shampoo gently cleanses the scalp without drying out the lengths. It lathers well, rinses easily, and leaves hair clean, supple, and shiny.
Pink Paradise – Detangling Conditioner
Ideal after Perfect Clean, Pink Paradise effectively detangles while providing an initial level of hydration. Its melting texture and fruity scent make it a favorite for the whole family.
Kurl Nectar – The ultra moisturizing leave-in
A true bestseller, this leave-in treatment provides long-lasting moisture to textured hair and makes styling easier. Its fluid, concentrated texture absorbs easily without leaving a greasy feeling.
Kurl Fusion – The Hydrating & Lightweight Styling Cream
Designed to seal in Kurl Nectar's moisture, this cream provides definition and suppleness, without greasy residue. It's suitable for a wide range of curl types, from loose to tight.
Boost Curl – The curl activating gel
This gel completes the routine by setting definition while keeping hair soft. Formulated with provitamin B5, it hydrates and coats the hair fiber, without the stiffness.

Application tips from our team
Always apply treatments (leave-in, cream, gel) to very damp hair for better distribution.
Do not hesitate to section the hair to work each strand well.
Adjust the amount of product according to the thickness and density of your hair.
Why choose Colorful Black for your Les Secrets de Loly purchases?
At Colorful Black , we're not just resellers. We test, select, and recommend each product based on its actual effectiveness, composition, and suitability for your needs.
By purchasing from us, you are guaranteed authentic, well-preserved products, with expert and friendly customer service , in-store in Paris or online.
Conclusion
The Les Secrets de Loly brand continues to establish itself as a benchmark for textured hair in France.
If you're looking for a simple, effective, and natural routine, our selection will help you achieve concrete results while respecting the health of your hair.
Visit our website to discover the Les Secrets de Loly range, or come see us at 7 rue Poissonnière, Paris 2nd.