Loly's Secrets

French brand created by Kelly Massol (Loly) in 2009. Originally from the West Indies, this dynamic young woman created Les Secrets de Loly to offer quality care to all hair types (curly, frizzy or curly). This cosmopolitan range is as natural as it is effective... and offers gourmet fragrances.

Discover the entire range at Colorful Black, a partner of the brand for years.

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Les Secrets de Loly: a French brand

The French brand Les Secrets de Loly is enjoying immense success! Behind this name full of mystery lies beautiful values ​​that put inclusivity and nature at the forefront. The Les Secrets de Loly bestsellers are surely familiar to you:Kurl Nectar,Boost Curlor evenPink Paradise. Behind these names evoking dreams and nature are hidden totally "clean" compositions, based on rigorously selected vegetable oils. Let's discover together Les Secrets de Loly.

Kelly Massol, founder of the brand

After a solid experience as a blog manager dedicated to curly hair, Kelly Massol (nicknamed Loly) gathered enough knowledge to create her brand: Les Secrets de Loly. She started her adventure with one goal: to use her knowledge to create natural products for curly hair. It all started with homemade treatments, made by Kelly herself. The ingredients were selected from the best local and international producers to give her treatments nourishing, moisturizing and restorative properties. Les Secrets de Loly is now a thriving brand with tens of thousands of customers and a range of products with natural compositions.

What hair types can use Les Secrets de Loly?

Les Secrets de Loly has several products suitable for wavy to very curly hair. Here is a non-exhaustive list of treatments and their primary target.

Magic Twist: a rich, melting cream for curly/frizzy hair.

Kurl Nectar: a lightweight hair primer to define curls and waves

Smoothie: a moisturizing hair milk for curly to frizzy hair.

These indications are given in general and depending on the desired effect, you can very well use the Magic Twist on wavy hair or the Kurl Nectar onvery curly hair. No prohibitions with Les Secrets de Loly!

The compositions are clearly detailed and the function of each ingredient is explained, in complete transparency. You can therefore choose the treatment that suits you best.

Loly's Secrets Approved by Colorful Black

We really fell in love with this French brand focused on natural products.

"Textured" hair needs to be nourished and hydrated gently. For this, plant-based ingredients such as oils and butters are essential. We admire Loly's journey and her loyalty to her values.

Its very complete range goes fromGrowth Serumto the JellyBoost Curlthrough sulfate-free shampoos, gentle on our textured hair. If you are looking for natural products, without silicone, sulfates, parabens, vegan and cruelty free, we advise you to look at theSecrets of Loly!

Colorful Black has tested and approved Les Secrets de Loly! A brand with beautiful values ​​and impeccable quality care.

Do you want to try the Secrets de Loly? You will be pleasantly surprised by the exotic scents of these treatments but especially by their effectiveness.

Defined curls, nourished hair, purified and treated scalp, you won't be able to do without it. Les Secrets de Loly are environmentally friendly (some are Ecocert certified) and packaged in recyclable packaging. By choosing this brand for your hair routine, you are making a gesture for your beauty and for the planet!