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Les Secrets de Loly


Created By Kelly Massol, Les Secrets de Loly is an iconic French brand, acclaimed for its natural hair care products that deeply hydrate, nourish and define curls.

Suitable for curly, frizzy and kinky hair , the range offers clean formulas, rich in plant-based active ingredients, to enhance each texture.

At Colorful Black, find all the essentials for building a high-performance hydrating and defining routine : gentle shampoos, detangling conditioners, leave-ins and light styling products for soft, shiny and well-defined curls.

“ESSENTIAL” RANGE

Iconic products of the brand

  • Shampoos, conditioners and masks formulated to gently cleanse , moisturize and strengthen curly, frizzy and kinky hair .
  • Treatments that preserve the balance of the scalp while leaving the fiber supple and shiny.

LOLY'S SECRETS:
Hydration and Hair Styling

"Multi-textured" hair routine

  • Leave-in, styling creams and jellies to hydrate , define and hold your curls all day long.
  • Lightweight formulas that avoid a greasy or cardboard effect.

LOLY'S SECRETS:
Specific care for children

Suitable for younger children

To find out everything about Les Secrets de Loly


For over 15 years , at Colorful Black , we have been helping people with curly, frizzy and kinky hair build personalized, effective and healthy hair routines.

Among the most popular brands in our Parisian boutique and online: Les Secrets de Loly .
But which products should you choose? And above all, how do they really stand out?
Here’s our expert guide to understanding everything… and making the right choices.

Les Secrets de Loly: a French brand for textured hair (curly / frizzy / kinky)


Founded in France by Kelly Massol , Les Secrets de Loly is much more than just a hair care brand. It's a story of passion, resilience, and transmission. It all began in 2009, long before "natural" became trendy, when Kelly—a young woman with frizzy hair, faced with a glaring lack of suitable options—decided to create her own treatments in her kitchen, documenting her journey on a popular blog.

Over the years, this artisanal approach has evolved. Driven by her community, Kelly structured her approach: she trained, surrounded herself with a laboratory, and gave birth to a committed and professional brand. Her goal has been clear from the start: to help women (and men) with textured hair better understand their hair type and take care of it with healthy, sensory, and effective products .

Les Secrets de Loly is based on a strict charter, free of harsh sulfates, silicones, and mineral oils. The formulas favor natural active ingredients such as aloe vera, vegetable glycerin, rice proteins, and noble vegetable oils. The brand also makes a point of offering pleasant textures, fruity scents, and a sensorial experience that contrasts with the moralizing discourse often associated with "clean" skincare.

But above all, Les Secrets de Loly stands out for its inclusive and educational vision. Each product launch is accompanied by usage tips, tutorials, and targeted recommendations. The brand doesn't just sell: it educates, it empowers, it guides. It's this authenticity, this proximity to the community , and this product excellence that make Les Secrets de Loly one of the most recognized brands for curly, coily, kinky, and textured hair in general—in France and internationally.

Les Secrets de Loly routine recommended for your curly hair (all curl types)


Perfect Clean – The iconic gentle shampoo
This sulfate-free shampoo gently cleanses the scalp without drying out the lengths. It lathers well, rinses easily, and leaves hair clean, supple, and shiny.

Pink Paradise – Detangling Conditioner
Ideal after Perfect Clean, Pink Paradise effectively detangles while providing an initial level of hydration. Its melting texture and fruity scent make it a favorite for the whole family.

Kurl Nectar – The ultra moisturizing leave-in
A true bestseller, this leave-in treatment provides long-lasting moisture to textured hair and makes styling easier. Its fluid texture absorbs easily without leaving a greasy feeling.

Repair Time – The Deep Hydrating Mask
This hair mask is ideal for restoring suppleness and vitality to dry or damaged hair. Its formula, rich in aloe vera, provitamin B5, and macadamia oil, penetrates deep into the hair fiber to intensely moisturize without weighing it down.

Boost Curl – The curl activating gel
This gel completes the routine by setting definition while keeping hair soft. Formulated with provitamin B5, it hydrates and coats the hair fiber, without the stiffness.

The latest Les Secrets de Loly products for hydrated, strengthened hair and well-defined curls


The Les Secrets de Loly brand continues to evolve to meet the specific needs of textured hair, with ever more technical, sensory and effective formulas.

Here are five recent innovations you absolutely must discover—all available from Colorful Black :

Kurl Fusion – No-Compromise Styling Cream
A true innovation in the range, this lightweight cream combines nutrition and definition without a greasy effect. It is ideal for fine to medium hair that needs to be styled without being weighed down.

Cloud Fusion – Curl Activating Styling Mousse
A creamy mousse designed to awaken curls with weightless volume. Use alone or with a leave-in to add volume, definition, and flexible hold without the stickiness.

Hyalu Fusion Mask – Plumping Hydrating Mask
Formulated with hyaluronic acid and beetroot extract, this highly hydrating mask plumps hair fibers and smooths cuticles. Ideal for thirsty hair lacking bounce.

Pink Power Mask – Nourishing and strengthening mask
This rich, creamy mask made with plant-based keratin and castor oil strengthens hair, reinforces its internal structure, and fights breakage. A must-have for damaged hair.

Curl Glow – Lightweight Serum and Heat Protector
A multi-purpose serum that protects hair from heat (hair dryers, diffusers, flat irons) while smoothing frizz and adding shine. Its lightweight texture is suitable for all curl types.

Why choose Colorful Black for your Les Secrets de Loly hair routine?


At Colorful Black , we don't just sell Les Secrets de Loly products—we know them inside and out, have tested them on a wide variety of textures, and advise you on a case-by-case basis. It's this field expertise, acquired over more than 15 years, that makes all the difference.

We select each treatment for its real effectiveness , its safe and respectful composition , and its ability to respond to the specific problems of curly, frizzy and kinky hair. Our team, trained in the particularities of textured hair, guides you with precision, whether you visit us in store or order online.

By choosing Colorful Black, you are guaranteed:

  • authentic products, directly from the brand,
  • a well-preserved stock,
  • expert, caring and accessible customer service.

The Les Secrets de Loly brand has established itself as a must-have for textured hair — and at Colorful Black, we pride ourselves on offering you a curated selection, personalized advice, and a quality shopping experience .

📍 Find us in store at 7 rue Poissonnière, Paris 2nd , or take advantage of fast delivery (to your home or to a local relay point) by ordering from our e-shop .

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